@import url('https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;600;700&family=Manrope:wght@300;400;500;600;700&family=JetBrains+Mono:wght@400;500&display=swap');

:root{
  --bone: #F2EEE4;
  --bone-deep: #E7E1D2;
  --paper: #FAF8F2;
  --ink: #16150F;
  --ink-soft: rgba(22,21,15,0.64);
  --ink-dim: rgba(22,21,15,0.42);
  --charcoal: #18170F;
  --charcoal-2: #201F16;
  --cream: rgba(242,238,228,0.78);
  --cream-dim: rgba(242,238,228,0.46);
  --line: rgba(22,21,15,0.13);
  --line-soft: rgba(22,21,15,0.08);
  --line-dark: rgba(242,238,228,0.16);
  --line-dark-soft: rgba(242,238,228,0.08);
  --signal: #E1551E;
  --signal-bright: #FF6B2C;
  --signal-deep: #A03D14;

  --display: 'Space Grotesk', ui-sans-serif, system-ui, sans-serif;
  --body: 'Manrope', ui-sans-serif, system-ui, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, SFMono-Regular, monospace;

  --container: 1240px;
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
@media (prefers-reduced-motion:reduce){ html{ scroll-behavior:auto; } *{ animation-duration:0.01ms !important; transition-duration:0.01ms !important; } }

body{
  margin:0;
  background:var(--bone);
  color:var(--ink);
  font-family:var(--body);
  font-size:16px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

a{ color:inherit; text-decoration:none; }
img{ max-width:100%; display:block; }
button{ font-family:inherit; cursor:pointer; background:none; border:none; }
:focus-visible{ outline:2px solid var(--signal); outline-offset:3px; }

h1,h2,h3,h4{
  font-family:var(--display);
  font-weight:600;
  letter-spacing:-0.01em;
  margin:0;
  color:var(--ink);
  text-transform:uppercase;
}

.wrap{ max-width:var(--container); margin:0 auto; padding:0 40px; }
@media (max-width:700px){ .wrap{ padding:0 24px; } }

.eyebrow{
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:0.18em;
  text-transform:uppercase;
  color:var(--signal-deep);
  display:inline-flex;
  align-items:center;
  gap:12px;
}
.eyebrow::before{ content:''; width:26px; height:1px; background:var(--signal); }
.section-dark .eyebrow{ color:var(--signal-bright); }

/* buttons */
.btn{
  display:inline-flex;
  align-items:center;
  gap:10px;
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.06em;
  text-transform:uppercase;
  padding:16px 26px;
  border:1px solid var(--ink);
  transition:all .25s cubic-bezier(.4,0,.2,1);
}
.btn-primary{ background:var(--ink); color:var(--bone); }
.btn-primary:hover{ background:var(--signal); border-color:var(--signal); color:var(--charcoal); }
.btn-ghost{ background:transparent; color:var(--ink); }
.btn-ghost:hover{ border-color:var(--signal); color:var(--signal-deep); }
.btn-ghost-dark{ border-color:var(--line-dark); color:var(--bone); }
.btn-ghost-dark:hover{ border-color:var(--signal-bright); color:var(--signal-bright); }
.btn-arrow{ transition:transform .25s ease; }
.btn:hover .btn-arrow{ transform:translateX(4px); }

/* header */
header.site-header{
  position:sticky; top:0; z-index:100;
  background:rgba(242,238,228,0.86);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
  transition:border-color .3s ease;
}
.header-row{ display:flex; align-items:center; justify-content:space-between; height:78px; }
.wordmark{
  font-family:var(--display);
  font-weight:700;
  font-size:15.5px;
  letter-spacing:0.04em;
  text-transform:uppercase;
}
.wordmark .dot{ color:var(--signal); }
nav.main-nav{ display:flex; align-items:center; gap:34px; }
nav.main-nav a{
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:0.04em;
  text-transform:uppercase;
  color:var(--ink-soft);
  position:relative;
  padding:4px 0;
}
nav.main-nav a:hover{ color:var(--ink); }
nav.main-nav a::after{
  content:''; position:absolute; left:0; right:100%; bottom:-3px; height:1px;
  background:var(--signal); transition:right .25s ease;
}
nav.main-nav a:hover::after{ right:0; }
nav.main-nav a.nav-cta{
  border:1px solid var(--ink); padding:10px 18px; color:var(--ink);
}
nav.main-nav a.nav-cta::after{ display:none; }
nav.main-nav a.nav-cta:hover{ background:var(--ink); color:var(--bone); }
.menu-toggle{ display:none; width:32px; height:32px; position:relative; }
.menu-toggle span{ position:absolute; left:4px; right:4px; height:1px; background:var(--ink); transition:all .25s ease; }
.menu-toggle span:nth-child(1){ top:12px; }
.menu-toggle span:nth-child(2){ top:19px; }
.menu-toggle.open span:nth-child(1){ transform:translateY(7px) rotate(45deg); }
.menu-toggle.open span:nth-child(2){ transform:translateY(0) rotate(-45deg); }
@media (max-width:940px){
  nav.main-nav{
    position:fixed; top:78px; left:0; right:0; bottom:0; background:var(--bone);
    flex-direction:column; align-items:flex-start; padding:36px 24px; gap:0;
    transform:translateX(100%); transition:transform .35s ease; overflow-y:auto;
  }
  nav.main-nav.open{ transform:translateX(0); }
  nav.main-nav a{ width:100%; padding:18px 0; border-bottom:1px solid var(--line); font-size:14px; }
  nav.main-nav a.nav-cta{ margin-top:20px; text-align:center; border-bottom:1px solid var(--ink); }
  .menu-toggle{ display:block; }
}

/* reveal */
.reveal{ opacity:0; transform:translateY(16px); transition:opacity .7s ease, transform .7s ease; }
.reveal.in{ opacity:1; transform:translateY(0); }

/* section rhythm */
.section{ padding:130px 0; }
.section-tight{ padding:90px 0; }
@media (max-width:760px){ .section{ padding:80px 0; } .section-tight{ padding:60px 0; } }
.section-dark{ background:var(--charcoal); color:var(--bone); }
.section-dark h1,.section-dark h2,.section-dark h3{ color:var(--bone); }
.section-line{ border-top:1px solid var(--line); }

/* hero */
.hero{ padding:70px 0 90px; position:relative; }
.hero-grid-bg{
  position:absolute; inset:0; pointer-events:none;
  background-image:
    linear-gradient(var(--line-soft) 1px, transparent 1px),
    linear-gradient(90deg, var(--line-soft) 1px, transparent 1px);
  background-size:64px 64px;
  mask-image:linear-gradient(to bottom, black, transparent 85%);
}
.hero-inner{ position:relative; z-index:1; }
.hero-eyebrow-row{ display:flex; justify-content:space-between; align-items:flex-start; gap:24px; flex-wrap:wrap; margin-bottom:36px; }
.hero h1{
  font-size:clamp(44px,7.4vw,104px);
  line-height:0.98;
  letter-spacing:-0.015em;
}
.hero h1 .accent-word{ color:var(--signal); }
.hero .lede{
  margin-top:34px;
  font-size:19px;
  line-height:1.65;
  color:var(--ink-soft);
  max-width:540px;
  text-transform:none;
  font-family:var(--body);
}
.hero-ctas{ display:flex; gap:16px; margin-top:40px; flex-wrap:wrap; }
.credibility-strip{
  margin-top:64px;
  padding-top:28px;
  border-top:1px solid var(--line);
  display:flex;
  gap:40px;
  flex-wrap:wrap;
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.03em;
  color:var(--ink-dim);
  text-transform:uppercase;
}

/* problem list */
.problem-grid{
  display:grid;
  grid-template-columns:repeat(2,1fr);
  border-top:1px solid var(--line);
  border-left:1px solid var(--line);
  margin-top:8px;
}
@media (max-width:760px){ .problem-grid{ grid-template-columns:1fr; } }
.problem-cell{
  padding:32px 34px;
  border-right:1px solid var(--line);
  border-bottom:1px solid var(--line);
}
.problem-cell .pnum{ font-family:var(--mono); font-size:12px; color:var(--signal-deep); letter-spacing:0.06em; }
.problem-cell p{ margin:14px 0 0; font-size:16.5px; line-height:1.5; color:var(--ink); font-family:var(--display); font-weight:500; text-transform:none; letter-spacing:-0.005em; }

.problem-verdict{
  margin-top:56px;
  max-width:680px;
}
.problem-verdict p{ font-size:17px; color:var(--ink-soft); margin:0 0 6px; text-transform:none; font-family:var(--body); }
.problem-verdict h3{ font-size:clamp(24px,3.4vw,36px); margin-top:14px; line-height:1.2; }
.problem-verdict h3 span{ color:var(--signal); }

/* engine diagram section */
.engine-layout{ display:grid; grid-template-columns:0.95fr 1.05fr; gap:70px; align-items:center; }
@media (max-width:940px){ .engine-layout{ grid-template-columns:1fr; gap:44px; } }
.engine-svg{ width:100%; height:auto; max-width:560px; margin:0 auto; display:block; }
.engine-svg .spoke{ stroke:var(--line-dark); stroke-width:1; }
.engine-svg .node-dot{ fill:var(--charcoal); stroke:var(--signal-bright); stroke-width:1.5; }
.engine-svg .ring-outline{ fill:none; stroke:var(--line-dark-soft); stroke-width:1; }
.engine-svg .node-num{ font-family:'JetBrains Mono',monospace; font-size:13px; fill:var(--cream); letter-spacing:0.04em; }
.engine-svg .hub-fill{ fill:var(--charcoal-2); }
.engine-svg .hub-ring{ fill:none; stroke:var(--signal); stroke-width:1.5; }
.engine-svg .hub-line1,.engine-svg .hub-line2{ font-family:'Space Grotesk',sans-serif; font-weight:600; font-size:15px; fill:var(--bone); letter-spacing:0.06em; }
.engine-svg .hub-line1{ fill:var(--signal-bright); }

.pillar-legend{ display:grid; grid-template-columns:1fr 1fr; gap:0 30px; margin-top:8px; }
@media (max-width:520px){ .pillar-legend{ grid-template-columns:1fr; } }
.pillar-legend .plegend-item{
  display:flex; gap:14px; padding:15px 0; border-top:1px solid var(--line-dark-soft);
  font-size:14px; color:var(--cream);
}
.pillar-legend .plegend-item .pnum{ font-family:var(--mono); color:var(--signal-bright); font-size:12px; flex-shrink:0; padding-top:2px; }

.callout-box{
  margin-top:60px;
  border:1px solid var(--line-dark);
  padding:30px 34px;
  display:flex;
  align-items:center;
  gap:24px;
  flex-wrap:wrap;
  justify-content:space-between;
}
.callout-box p{ margin:0; font-family:var(--display); font-size:17px; text-transform:uppercase; letter-spacing:0.01em; max-width:520px; line-height:1.35; color:var(--bone); }
.callout-box p span{ color:var(--signal-bright); }

/* process */
.process-row{ display:grid; grid-template-columns:repeat(4,1fr); border-top:1px solid var(--line); border-left:1px solid var(--line); margin-top:8px; }
@media (max-width:820px){ .process-row{ grid-template-columns:1fr 1fr; } }
@media (max-width:480px){ .process-row{ grid-template-columns:1fr; } }
.process-cell{ padding:34px 30px; border-right:1px solid var(--line); border-bottom:1px solid var(--line); }
.process-cell .pnum{ font-family:var(--mono); font-size:12px; color:var(--signal-deep); }
.process-cell h4{ font-size:18px; margin-top:16px; }
.process-cell p{ margin-top:12px; font-size:14px; color:var(--ink-soft); line-height:1.6; text-transform:none; font-family:var(--body); }
.section-dark .process-row{ border-color:var(--line-dark-soft); }
.section-dark .process-cell{ border-color:var(--line-dark-soft); }
.section-dark .process-cell h4{ color:var(--bone); }
.section-dark .process-cell p{ color:var(--cream); }
.section-dark .process-cell .pnum{ color:var(--signal-bright); }

/* service cards */
.service-grid{ display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); margin-top:8px; }
@media (max-width:820px){ .service-grid{ grid-template-columns:1fr; } }
.service-card{ background:var(--paper); padding:46px 40px; }
.service-card .snum{ font-family:var(--mono); font-size:12px; color:var(--signal-deep); letter-spacing:0.06em; }
.service-card h3{ font-size:24px; margin-top:16px; }
.service-card .sdesc{ margin-top:14px; font-size:15px; color:var(--ink-soft); line-height:1.7; text-transform:none; font-family:var(--body); max-width:420px; }
.service-tags{ margin-top:24px; display:flex; flex-wrap:wrap; gap:8px; }
.service-tags span{
  font-family:var(--mono); font-size:11.5px; letter-spacing:0.02em; text-transform:uppercase;
  border:1px solid var(--line); padding:7px 12px; color:var(--ink-soft);
}
.service-card .btn{ margin-top:28px; }

/* stats */
.stat-row{ display:grid; grid-template-columns:repeat(4,1fr); border-top:1px solid var(--line); border-left:1px solid var(--line); margin-top:8px; }
@media (max-width:760px){ .stat-row{ grid-template-columns:1fr 1fr; } }
.stat-cell{ padding:32px 28px; border-right:1px solid var(--line); border-bottom:1px solid var(--line); }
.stat-cell .num{ font-family:var(--display); font-weight:700; font-size:clamp(30px,3vw,42px); color:var(--signal-deep); line-height:1; }
.stat-cell .label{ margin-top:14px; font-size:13px; color:var(--ink-soft); line-height:1.55; text-transform:none; font-family:var(--body); }
.section-dark .stat-row{ border-color:var(--line-dark-soft); }
.section-dark .stat-cell{ border-color:var(--line-dark-soft); }
.section-dark .stat-cell .num{ color:var(--signal-bright); }
.section-dark .stat-cell .label{ color:var(--cream); }

/* founder */
.founder-grid{ display:grid; grid-template-columns:0.85fr 1.15fr; gap:70px; align-items:flex-start; margin-top:56px; }
@media (max-width:900px){ .founder-grid{ grid-template-columns:1fr; gap:36px; } }
.founder-photo{
  aspect-ratio:4/5;
  background:linear-gradient(160deg, var(--bone-deep) 0%, var(--bone) 100%);
  border:1px solid var(--line);
  position:relative;
  overflow:hidden;
  display:flex; align-items:center; justify-content:center;
}
.founder-photo::before{
  content:''; position:absolute; inset:0;
  background-image:linear-gradient(var(--line) 1px, transparent 1px), linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size:26px 26px; opacity:.5;
}
.founder-photo .ph-label{
  position:relative; z-index:1; font-family:var(--mono); font-size:11px; letter-spacing:0.08em;
  text-transform:uppercase; color:var(--ink-dim); text-align:center; padding:0 30px;
}
.founder-copy p{ font-size:16px; line-height:1.8; color:var(--ink-soft); margin:0 0 20px; text-transform:none; font-family:var(--body); }
.section-dark .founder-copy p{ color:var(--cream); }
.founder-quote{ margin-top:36px; font-family:var(--display); font-size:clamp(19px,2.2vw,26px); line-height:1.4; letter-spacing:-0.005em; }
.founder-quote span{ display:block; }

/* who we work with */
.audience-flow{ display:flex; flex-wrap:wrap; gap:0 26px; margin-top:20px; }
.audience-flow span{
  font-family:var(--display); font-weight:600; font-size:clamp(24px,4vw,44px);
  text-transform:uppercase; color:var(--ink-dim); line-height:1.3;
}
.audience-flow span.hi{ color:var(--ink); }
.audience-flow .sep{ color:var(--signal); margin:0 2px; }
.audience-copy{ margin-top:44px; max-width:600px; }
.audience-copy p{ font-size:16px; color:var(--ink-soft); line-height:1.75; text-transform:none; font-family:var(--body); margin:0 0 16px; }

/* final cta */
.final-cta{ background:var(--charcoal); color:var(--bone); padding:150px 0; text-align:center; }
.final-cta h2{ color:var(--bone); font-size:clamp(34px,6vw,64px); line-height:1.04; }
.final-cta p{ margin:26px auto 0; max-width:460px; color:var(--cream); font-size:16.5px; line-height:1.7; text-transform:none; font-family:var(--body); }
.final-cta .hero-ctas{ justify-content:center; margin-top:40px; }
.final-cta .fine{ margin-top:22px; font-family:var(--mono); font-size:12px; letter-spacing:0.04em; color:var(--cream-dim); text-transform:uppercase; }

/* footer */
footer.site-footer{ background:var(--charcoal); color:var(--cream); padding:70px 0 30px; border-top:1px solid var(--line-dark-soft); }
.footer-top{ display:flex; justify-content:space-between; gap:50px; flex-wrap:wrap; padding-bottom:46px; border-bottom:1px solid var(--line-dark-soft); }
.footer-brand .wordmark{ color:var(--bone); }
.footer-tag{ margin-top:14px; font-size:13.5px; color:var(--cream-dim); max-width:260px; text-transform:none; font-family:var(--body); }
.footer-cols{ display:flex; gap:60px; flex-wrap:wrap; }
.footer-col h4{ font-family:var(--mono); font-size:11px; letter-spacing:0.1em; text-transform:uppercase; color:var(--cream-dim); font-weight:500; margin-bottom:16px; }
.footer-col a,.footer-col p{ display:block; font-size:13.5px; color:var(--cream); padding:5px 0; margin:0; }
.footer-col a:hover{ color:var(--signal-bright); }
.footer-bottom{ display:flex; justify-content:space-between; align-items:center; padding-top:24px; font-family:var(--mono); font-size:11.5px; color:var(--cream-dim); flex-wrap:wrap; gap:10px; text-transform:uppercase; letter-spacing:0.03em; }

/* ---------- Added for multi-page build ---------- */

/* service detail hero band */
.service-hero{ padding:70px 0 40px; }
.service-hero .price-tag{ font-family:var(--mono); font-size:13px; color:var(--ink-dim); margin-top:18px; letter-spacing:0.03em; text-transform:uppercase; }
.price-tag{ font-family:var(--mono); font-size:12.5px; color:var(--ink-dim); letter-spacing:0.03em; text-transform:uppercase; }

/* form */
.form-grid{ display:grid; grid-template-columns:1fr 1fr; gap:24px 26px; }
@media (max-width:700px){ .form-grid{ grid-template-columns:1fr; } }
.field{ display:flex; flex-direction:column; gap:9px; }
.field.full{ grid-column:1/-1; }
.field label{
  font-family:var(--mono); font-size:11.5px; letter-spacing:0.06em; text-transform:uppercase; color:var(--ink-soft);
}
.field input,.field select,.field textarea{
  font-family:var(--body); font-size:15px; padding:14px 16px; border:1px solid var(--line);
  background:var(--paper); color:var(--ink); border-radius:0; transition:border-color .2s ease;
}
.field input:focus,.field select:focus,.field textarea:focus{ border-color:var(--signal); outline:none; }
.field textarea{ resize:vertical; min-height:130px; }
.radio-group{ display:flex; flex-wrap:wrap; gap:10px; }
.radio-pill{
  font-family:var(--mono); font-size:12px; padding:11px 18px; border:1px solid var(--line);
  cursor:pointer; transition:all .2s ease; color:var(--ink-soft); background:var(--paper); text-transform:uppercase;
}
.radio-pill input{ display:none; }
.radio-pill:has(input:checked){ border-color:var(--signal); color:var(--signal-deep); background:rgba(225,85,30,0.06); }

.booking-placeholder{
  border:1px dashed var(--line); padding:40px; text-align:center; font-family:var(--mono);
  font-size:12.5px; letter-spacing:0.03em; text-transform:uppercase; color:var(--ink-dim); background:var(--bone-deep);
}

/* topic / deliverable numbered cell grid (reusable) */
.cell-grid{ display:grid; grid-template-columns:repeat(2,1fr); border-top:1px solid var(--line); border-left:1px solid var(--line); margin-top:8px; }
@media (max-width:760px){ .cell-grid{ grid-template-columns:1fr; } }
.cell-grid.cols-3{ grid-template-columns:repeat(3,1fr); }
@media (max-width:900px){ .cell-grid.cols-3{ grid-template-columns:1fr 1fr; } }
@media (max-width:560px){ .cell-grid.cols-3{ grid-template-columns:1fr; } }
.grid-cell{ padding:28px 30px; border-right:1px solid var(--line); border-bottom:1px solid var(--line); }
.grid-cell .pnum{ font-family:var(--mono); font-size:11.5px; color:var(--signal-deep); letter-spacing:0.06em; }
.grid-cell p{ margin:12px 0 0; font-size:15px; line-height:1.55; color:var(--ink-soft); text-transform:none; font-family:var(--body); }
.grid-cell h4{ font-size:15.5px; margin-top:12px; text-transform:none; letter-spacing:-0.005em; }
.section-dark .cell-grid{ border-color:var(--line-dark-soft); }
.section-dark .grid-cell{ border-color:var(--line-dark-soft); }
.section-dark .grid-cell h4{ color:var(--bone); }
.section-dark .grid-cell p{ color:var(--cream); }
.section-dark .grid-cell .pnum{ color:var(--signal-bright); }

.notify-strip{
  margin-top:56px; border:1px solid var(--line); padding:34px 38px; display:flex; align-items:center;
  justify-content:space-between; gap:24px; flex-wrap:wrap; background:var(--bone-deep);
}
.notify-strip p{ font-size:14.5px; color:var(--ink-soft); max-width:420px; margin:0; text-transform:none; }

/* small nav-cta on light service pages that need immediate CTA row */
.cta-inline{ display:flex; gap:16px; margin-top:32px; flex-wrap:wrap; }

/* ---------- CMI promo elements ---------- */
.cmi-banner{
  border:1px solid var(--line);
  border-left:3px solid var(--signal);
  background:var(--paper);
  padding:30px 34px;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:28px;
  flex-wrap:wrap;
}
.cmi-banner .cmi-copy{ max-width:560px; }
.cmi-banner .cmi-tag{
  font-family:var(--mono); font-size:11px; letter-spacing:0.1em; text-transform:uppercase;
  color:var(--signal-deep); display:inline-block; margin-bottom:10px;
}
.cmi-banner h3{ font-size:19px; text-transform:uppercase; }
.cmi-banner p{ margin-top:10px; font-size:14.5px; color:var(--ink-soft); text-transform:none; font-family:var(--body); line-height:1.6; }
.section-dark .cmi-banner{ background:var(--charcoal-2); border-color:var(--line-dark); }
.section-dark .cmi-banner h3{ color:var(--bone); }
.section-dark .cmi-banner p{ color:var(--cream); }
.section-dark .cmi-banner .cmi-tag{ color:var(--signal-bright); }

.cmi-fact-row{ display:grid; grid-template-columns:repeat(4,1fr); border-top:1px solid var(--line); border-left:1px solid var(--line); margin-top:44px; }
@media (max-width:760px){ .cmi-fact-row{ grid-template-columns:1fr 1fr; } }
.cmi-fact{ padding:26px 24px; border-right:1px solid var(--line); border-bottom:1px solid var(--line); }
.section-dark .cmi-fact-row{ border-color:var(--line-dark); }
.section-dark .cmi-fact{ border-color:var(--line-dark); }
.cmi-fact .fnum{ font-family:var(--display); font-weight:700; font-size:24px; color:var(--signal-deep); }
.section-dark .cmi-fact .fnum{ color:var(--signal-bright); }
.cmi-fact .flabel{ margin-top:10px; font-size:12.5px; color:var(--ink-soft); text-transform:none; font-family:var(--body); line-height:1.5; }
.section-dark .cmi-fact .flabel{ color:var(--cream); }

/* ---------- CMI interactive assessment ---------- */
.quiz-shell{ max-width:640px; }
.quiz-progress-track{ height:2px; background:var(--line); position:relative; margin-bottom:36px; }
.quiz-progress-fill{ height:2px; background:var(--signal); transition:width .35s ease; width:0%; }
.quiz-step-label{ font-family:var(--mono); font-size:11.5px; color:var(--ink-dim); text-transform:uppercase; letter-spacing:0.06em; margin-bottom:16px; }
.quiz-question{ font-family:var(--display); font-size:clamp(20px,3.2vw,29px); text-transform:uppercase; line-height:1.3; margin-bottom:32px; letter-spacing:-0.005em; }
.quiz-scale{ display:flex; gap:8px; flex-wrap:wrap; }
.quiz-scale button{
  flex:1; min-width:84px; padding:20px 8px; border:1px solid var(--line); background:var(--paper);
  font-family:var(--mono); font-size:11px; text-align:center; color:var(--ink-soft); transition:all .2s ease; cursor:pointer;
}
.quiz-scale button .snum{ display:block; font-family:var(--display); font-size:21px; font-weight:700; color:var(--ink); margin-bottom:6px; }
.quiz-scale button:hover{ border-color:var(--signal); }
.quiz-scale button.selected{ border-color:var(--signal); background:rgba(225,85,30,0.08); }
.quiz-scale button.selected .snum{ color:var(--signal-deep); }
.quiz-scale-labels{ display:flex; justify-content:space-between; margin-top:12px; font-family:var(--mono); font-size:10.5px; color:var(--ink-dim); text-transform:uppercase; }
.quiz-nav{ display:flex; justify-content:space-between; margin-top:40px; }
.quiz-nav button{ font-family:var(--mono); font-size:12px; letter-spacing:0.05em; text-transform:uppercase; padding:15px 24px; border:1px solid var(--ink); background:transparent; color:var(--ink); cursor:pointer; transition:all .2s ease; }
.quiz-nav button:disabled{ opacity:0.28; cursor:not-allowed; }
.quiz-nav button.primary{ background:var(--ink); color:var(--bone); }
.quiz-nav button.primary:disabled{ background:var(--line); color:var(--ink-dim); border-color:var(--line); }
.quiz-nav button:not(:disabled):hover{ border-color:var(--signal); color:var(--signal-deep); }
.quiz-nav button.primary:not(:disabled):hover{ background:var(--signal); border-color:var(--signal); color:var(--charcoal); }

.results-score{ text-align:center; padding:10px 20px 40px; }
.results-score .big-num{ font-family:var(--display); font-weight:700; font-size:clamp(56px,10vw,92px); color:var(--signal); line-height:1; }
.results-score .of{ font-family:var(--mono); font-size:13px; color:var(--ink-dim); text-transform:uppercase; margin-top:8px; }
.results-verdict{ margin-top:18px; font-family:var(--display); font-size:19px; text-transform:uppercase; max-width:34ch; margin-left:auto; margin-right:auto; line-height:1.4; }

.pillar-result-row{ display:flex; align-items:center; gap:18px; padding:16px 0; border-top:1px solid var(--line); }
.section-dark .pillar-result-row{ border-color:var(--line-dark-soft); }
.pillar-result-row .pr-num{ font-family:var(--mono); font-size:11px; color:var(--signal-deep); width:22px; flex-shrink:0; }
.section-dark .pillar-result-row .pr-num{ color:var(--signal-bright); }
.pillar-result-row .pr-name{ flex:1; font-size:14.5px; }
.section-dark .pillar-result-row .pr-name{ color:var(--bone); }
.pillar-result-row .pr-score{ font-family:var(--mono); font-size:11px; padding:6px 11px; border:1px solid var(--line); text-transform:uppercase; flex-shrink:0; }
.pillar-result-row .pr-score.tier-low{ color:var(--signal-deep); border-color:var(--signal); }
.pillar-result-row .pr-score.tier-mid{ color:var(--ink-soft); }
.pillar-result-row .pr-score.tier-high{ color:#3C7A3C; border-color:#3C7A3C; }
.section-dark .pillar-result-row .pr-score.tier-mid{ color:var(--cream); border-color:var(--line-dark); }

.cmi-intro-facts{ display:flex; gap:32px; flex-wrap:wrap; margin-top:28px; }
.cmi-intro-facts .fact{ font-family:var(--mono); font-size:12px; color:var(--ink-soft); text-transform:uppercase; letter-spacing:0.03em; }
.cmi-intro-facts .fact strong{ color:var(--ink); font-family:var(--display); font-size:15px; display:block; margin-bottom:4px; text-transform:none; }

/* ---------- CMI landing page components ---------- */
.trust-line{
  margin-top:26px; font-family:var(--mono); font-size:12px; letter-spacing:0.03em;
  text-transform:uppercase; color:var(--ink-dim);
}
.section-dark .trust-line{ color:var(--cream-dim); }

.system-statement{
  margin-top:44px; border:1px solid var(--line); padding:32px 36px; background:var(--paper);
}
.system-statement p{ margin:0; font-family:var(--display); font-size:clamp(18px,2.4vw,25px); text-transform:uppercase; line-height:1.4; letter-spacing:-0.005em; }
.system-statement p .dim{ color:var(--ink-dim); }
.system-statement p .hi{ color:var(--signal-deep); }

.fit-columns{ display:grid; grid-template-columns:1fr 1fr; gap:50px; margin-top:44px; }
@media (max-width:800px){ .fit-columns{ grid-template-columns:1fr; gap:32px; } }
.fit-columns h3{ font-size:16px; text-transform:uppercase; }
.fit-list{ list-style:none; margin:18px 0 0; padding:0; }
.fit-list li{
  padding:12px 0; border-top:1px solid var(--line); font-size:14.5px; color:var(--ink-soft);
  display:flex; gap:10px; text-transform:none; font-family:var(--body); line-height:1.5;
}
.fit-list li::before{ content:'\2014'; color:var(--signal); flex-shrink:0; }
.section-dark .fit-columns h3{ color:var(--bone); }
.section-dark .fit-list li{ border-color:var(--line-dark-soft); color:var(--cream); }
.section-dark .fit-list li::before{ color:var(--signal-bright); }
.fit-note{
  margin-top:32px; padding:22px 26px; border-left:3px solid var(--signal); background:var(--bone-deep);
  font-size:14px; color:var(--ink-soft); line-height:1.65; text-transform:none; font-family:var(--body);
}

.report-includes{ list-style:none; margin:24px 0 0; padding:0; columns:2; column-gap:30px; }
@media (max-width:640px){ .report-includes{ columns:1; } }
.report-includes li{
  padding:11px 0; border-top:1px solid var(--line); font-size:14.5px; color:var(--ink-soft);
  display:flex; gap:10px; text-transform:none; font-family:var(--body); break-inside:avoid;
}
.report-includes li::before{ content:'\2014'; color:var(--signal); flex-shrink:0; }
.section-dark .report-includes li{ border-color:var(--line-dark-soft); color:var(--cream); }

.report-mock{
  border:1px solid var(--line); background:var(--charcoal); color:var(--bone); padding:0; overflow:hidden;
}
.report-mock .rm-label{
  font-family:var(--mono); font-size:10.5px; letter-spacing:0.12em; text-transform:uppercase;
  color:var(--signal-bright); padding:16px 24px; border-bottom:1px solid var(--line-dark-soft);
}
.report-mock .rm-body{ padding:30px 24px; }
.report-mock .rm-score-row{ display:flex; align-items:baseline; gap:14px; }
.report-mock .rm-score{ font-family:var(--display); font-weight:700; font-size:52px; color:var(--signal-bright); line-height:1; }
.report-mock .rm-score-of{ font-family:var(--mono); font-size:11px; color:var(--cream-dim); text-transform:uppercase; }
.report-mock .rm-stage{ margin-top:8px; font-family:var(--display); font-size:15px; text-transform:uppercase; color:var(--bone); }
.report-mock .rm-bars{ margin-top:26px; display:flex; flex-direction:column; gap:10px; }
.report-mock .rm-bar-row{ display:flex; align-items:center; gap:12px; }
.report-mock .rm-bar-label{ width:120px; flex-shrink:0; font-family:var(--mono); font-size:9.5px; color:var(--cream-dim); text-transform:uppercase; }
.report-mock .rm-bar-track{ flex:1; height:6px; background:var(--line-dark-soft); position:relative; }
.report-mock .rm-bar-fill{ height:6px; background:var(--signal); }
.report-mock .rm-bar-score{ width:26px; text-align:right; flex-shrink:0; font-family:var(--mono); font-size:10.5px; color:var(--bone); }
.report-mock .rm-highlights{ display:grid; grid-template-columns:1fr 1fr; gap:20px; margin-top:30px; padding-top:24px; border-top:1px solid var(--line-dark-soft); }
@media (max-width:420px){ .report-mock .rm-highlights{ grid-template-columns:1fr; } }
.report-mock .rm-highlight-label{ font-family:var(--mono); font-size:9.5px; letter-spacing:0.08em; text-transform:uppercase; color:var(--signal-bright); margin-bottom:10px; }
.report-mock .rm-highlight-col ul{ list-style:none; margin:0; padding:0; }
.report-mock .rm-highlight-col li{ font-size:12px; color:var(--cream); padding:5px 0; }
.report-mock .rm-roadmap{ margin-top:24px; padding-top:20px; border-top:1px solid var(--line-dark-soft); }
.report-mock .rm-roadmap-row{ display:flex; justify-content:space-between; gap:14px; padding:7px 0; font-size:11.5px; color:var(--cream); }
.report-mock .rm-roadmap-row span:first-child{ font-family:var(--mono); color:var(--cream-dim); flex-shrink:0; }
.rm-disclaimer{ margin-top:14px; font-family:var(--mono); font-size:11px; color:var(--ink-dim); text-transform:uppercase; letter-spacing:0.02em; }

.comparison-grid{ display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); margin-top:44px; }
@media (max-width:820px){ .comparison-grid{ grid-template-columns:1fr; } }
.comparison-col{ background:var(--paper); padding:40px 36px; }
.comparison-col.hi{ background:var(--charcoal); color:var(--bone); }
.comparison-col .cc-eyebrow{ font-family:var(--mono); font-size:11px; letter-spacing:0.1em; text-transform:uppercase; color:var(--signal-deep); }
.comparison-col.hi .cc-eyebrow{ color:var(--signal-bright); }
.comparison-col h3{ font-size:20px; margin-top:14px; }
.comparison-col.hi h3{ color:var(--bone); }
.comparison-col .cc-price{ margin-top:10px; font-family:var(--mono); font-size:12.5px; color:var(--ink-dim); text-transform:uppercase; }
.comparison-col.hi .cc-price{ color:var(--cream-dim); }
.comparison-col ul{ list-style:none; margin:24px 0 0; padding:0; }
.comparison-col li{ padding:10px 0; border-top:1px solid var(--line); font-size:14px; color:var(--ink-soft); display:flex; gap:10px; text-transform:none; font-family:var(--body); line-height:1.5; }
.comparison-col.hi li{ border-color:var(--line-dark-soft); color:var(--cream); }
.comparison-col li::before{ content:'\2014'; color:var(--signal); flex-shrink:0; }
.comparison-col .btn{ margin-top:28px; }

.product-ladder{ display:flex; align-items:center; flex-wrap:wrap; gap:0; margin-top:36px; }
.product-ladder .pl-step{
  font-family:var(--mono); font-size:11.5px; letter-spacing:0.03em; text-transform:uppercase;
  padding:14px 18px; border:1px solid var(--line-dark-soft); color:var(--cream);
}
.product-ladder .pl-step.current{ border-color:var(--signal); color:var(--signal-bright); }
.product-ladder .pl-arrow{ color:var(--cream-dim); padding:0 6px; font-family:var(--mono); }

.consent-note{ margin-top:16px; font-size:12.5px; color:var(--ink-dim); line-height:1.6; text-transform:none; font-family:var(--body); max-width:500px; }

.cmi-signpost{
  margin-top:16px; padding:16px 18px; border-left:3px solid var(--signal); background:var(--bone-deep);
  font-size:13.5px; color:var(--ink-soft); line-height:1.6; text-transform:none; font-family:var(--body); display:none;
}
.cmi-signpost a{ color:var(--signal-deep); text-decoration:underline; }

.next-steps-list{ list-style:none; margin:20px 0 0; padding:0; }
.next-steps-list li{ padding:0 0 12px; font-size:14.5px; color:var(--cream); text-transform:none; font-family:var(--body); }
.next-steps-list a{ color:var(--signal-bright); text-decoration:underline; }

.journey-numbered{ list-style:none; margin:20px 0 0; padding:0; counter-reset:journey; }
.journey-numbered li{ padding:8px 0 8px 30px; position:relative; font-size:14.5px; color:var(--ink-soft); text-transform:none; font-family:var(--body); line-height:1.6; }
.journey-numbered li::before{ counter-increment:journey; content:counter(journey) '.'; position:absolute; left:0; font-family:var(--mono); color:var(--signal-deep); font-size:13px; }

/* ---------- The Engine: four-stage journey ---------- */
.stage-list{ margin-top:50px; display:flex; flex-direction:column; gap:1px; background:var(--line-dark-soft); border:1px solid var(--line-dark-soft); }
.stage-block{ background:var(--charcoal); padding:40px 36px; }
.stage-head{ display:flex; align-items:baseline; gap:18px; }
.stage-head .stage-num{ font-family:var(--mono); font-size:13px; color:var(--signal-bright); }
.stage-head h3{ color:var(--bone); font-size:22px; }
.stage-body{ margin-top:20px; }
.stage-desc{ font-size:15.5px; color:var(--cream); line-height:1.7; text-transform:none; font-family:var(--body); max-width:640px; }
.stage-columns{ display:grid; grid-template-columns:1fr 1fr; gap:44px; margin-top:26px; }
@media (max-width:760px){ .stage-columns{ grid-template-columns:1fr; gap:26px; } }
.sb-label{ font-family:var(--mono); font-size:10.5px; letter-spacing:0.1em; text-transform:uppercase; color:var(--signal-bright); margin-bottom:12px; }
.stage-columns .fit-list li{ color:var(--cream); border-color:var(--line-dark-soft); }
.stage-columns .fit-list li::before{ color:var(--signal-bright); }
.stage-output{ font-family:var(--display); font-size:15px; text-transform:uppercase; color:var(--bone); letter-spacing:-0.005em; line-height:1.4; }
.stage-detail{ margin-top:10px; font-size:13.5px; color:var(--cream-dim); line-height:1.6; text-transform:none; font-family:var(--body); }
.stage-cta{ margin-top:22px; display:inline-flex; }

.output-grid{ display:flex; flex-wrap:wrap; gap:10px; margin-top:32px; }
.output-chip{
  font-family:var(--mono); font-size:12px; letter-spacing:0.02em; padding:12px 16px;
  border:1px solid var(--line); color:var(--ink-soft); text-transform:none;
}

/* ---------- CMI v1.0 multi-stage assessment ---------- */
.cmi-stage{ max-width:680px; }
.cmi-stage-intro .lede{ margin-top:20px; }
.cmi-reassurance{
  margin-top:28px; padding:18px 22px; border-left:3px solid var(--signal); background:var(--bone-deep);
  font-size:13.5px; color:var(--ink-soft); line-height:1.6; text-transform:none; font-family:var(--body);
}
.cmi-instruction-list{ list-style:none; margin:24px 0 0; padding:0; }
.cmi-instruction-list li{
  padding:12px 0 12px 28px; border-top:1px solid var(--line); font-size:14.5px; color:var(--ink-soft);
  position:relative; text-transform:none; font-family:var(--body); line-height:1.6;
}
.cmi-instruction-list li::before{ content:'\2014'; position:absolute; left:0; color:var(--signal); }

.behavioural-options{ display:flex; flex-direction:column; gap:10px; }
.behavioural-option{
  display:flex; gap:16px; align-items:flex-start; text-align:left; width:100%;
  padding:20px 22px; border:1px solid var(--line); background:var(--paper); cursor:pointer;
  transition:all .2s ease; font-family:var(--body); color:var(--ink);
}
.behavioural-option:hover{ border-color:var(--signal); }
.behavioural-option.selected{ border-color:var(--signal); background:rgba(225,85,30,0.06); }
.behavioural-option .opt-letter{
  font-family:var(--mono); font-size:12px; color:var(--signal-deep); flex-shrink:0; padding-top:2px;
}
.behavioural-option .opt-text{ font-size:14.5px; line-height:1.6; }

.cmi-capture-note{ margin-top:6px; font-size:12.5px; color:var(--ink-dim); text-transform:none; font-family:var(--body); }
.cmi-consent-row{ display:flex; gap:12px; align-items:flex-start; margin-top:10px; }
.cmi-consent-row input[type="checkbox"]{ margin-top:4px; flex-shrink:0; width:16px; height:16px; }
.cmi-consent-row label{ font-size:13px; color:var(--ink-soft); line-height:1.6; text-transform:none; font-family:var(--body); }

.pulse-field{ margin-bottom:26px; }
.pulse-field label{
  display:block; font-family:var(--mono); font-size:11.5px; letter-spacing:0.04em; text-transform:uppercase;
  color:var(--ink-soft); margin-bottom:10px;
}
.pulse-field select, .pulse-field textarea{
  width:100%; font-family:var(--body); font-size:15px; padding:14px 16px; border:1px solid var(--line);
  background:var(--paper); color:var(--ink);
}
.pulse-field textarea{ min-height:90px; resize:vertical; }
.pulse-not-scored-note{
  margin-bottom:32px; padding:16px 18px; border-left:3px solid var(--signal); background:var(--bone-deep);
  font-size:13.5px; color:var(--ink-soft); text-transform:none; font-family:var(--body); line-height:1.6;
}

.cmi-error-banner{
  display:none; margin-bottom:22px; padding:16px 18px; border:1px solid var(--signal); background:rgba(225,85,30,0.06);
  font-family:var(--mono); font-size:12.5px; color:var(--signal-deep); text-transform:none;
}

.completion-includes{ list-style:none; margin:20px 0 0; padding:0; }
.completion-includes li{
  padding:10px 0; border-top:1px solid var(--line-dark-soft); font-size:14px; color:var(--cream);
  text-transform:none; font-family:var(--body); display:flex; gap:10px;
}
.completion-includes li::before{ content:'\2014'; color:var(--signal-bright); flex-shrink:0; }

/* ---------- Privacy notice body copy ---------- */
.privacy-body h3{ font-size:16.5px; text-transform:uppercase; margin-top:38px; letter-spacing:-0.005em; }
.privacy-body h3:first-child{ margin-top:0; }
.privacy-body p{ margin-top:12px; font-size:15px; line-height:1.75; color:var(--ink-soft); text-transform:none; font-family:var(--body); }
.privacy-body ul.fit-list{ margin-top:14px; }

/* ---------- Founder plate (photo treatment with gradient overlay) ---------- */
.founder-plate{
  aspect-ratio:1/1; border:1px solid var(--line); background:var(--charcoal);
  display:flex; flex-direction:column; justify-content:space-between; padding:36px 32px;
  position:relative; overflow:hidden;
}
.founder-plate .fp-photo{
  position:absolute; top:0; left:0; right:0; bottom:0; width:100%; height:100%;
  background-size:cover; background-position:center 22%; z-index:0;
}
.founder-plate::before{
  content:''; position:absolute; inset:0; z-index:0;
  background:linear-gradient(180deg, rgba(24,23,15,0.15) 0%, rgba(24,23,15,0.35) 45%, rgba(24,23,15,0.96) 82%, var(--charcoal) 100%);
}
.founder-plate.no-photo::before{
  background-image:linear-gradient(var(--line-dark-soft) 1px, transparent 1px), linear-gradient(90deg, var(--line-dark-soft) 1px, transparent 1px);
  background-size:26px 26px; opacity:.4; background-color:transparent;
}
.founder-plate > *{ position:relative; z-index:1; }
.founder-plate .fp-eyebrow{ font-family:var(--mono); font-size:11px; letter-spacing:0.14em; text-transform:uppercase; color:var(--signal-bright); display:flex; align-items:center; gap:10px; }
.founder-plate .fp-eyebrow::before{ content:''; width:22px; height:1px; background:var(--signal-bright); }
.founder-plate .fp-name{ font-family:var(--display); font-weight:700; font-size:clamp(38px,5vw,56px); line-height:0.95; color:var(--bone); text-transform:uppercase; margin-top:auto; text-shadow:0 2px 18px rgba(0,0,0,0.4); }
.founder-plate .fp-role{ margin-top:10px; font-family:var(--mono); font-size:12px; color:var(--cream-dim); text-transform:uppercase; letter-spacing:0.04em; }
.founder-plate .fp-credentials{ margin-top:24px; padding-top:20px; border-top:1px solid var(--line-dark-soft); display:flex; flex-direction:column; gap:8px; }
.founder-plate .fp-credentials span{ font-size:12.5px; color:var(--cream); font-family:var(--body); line-height:1.5; }

/* ---------- FAQ list ---------- */
.faq-list{ margin-top:8px; }
.faq-item{ padding:26px 0; border-top:1px solid var(--line); }
.section-dark .faq-item{ border-color:var(--line-dark-soft); }
.faq-item h4{ font-size:16px; text-transform:none; letter-spacing:-0.005em; }
.section-dark .faq-item h4{ color:var(--bone); }
.faq-item p{ margin-top:10px; font-size:14.5px; color:var(--ink-soft); line-height:1.7; text-transform:none; font-family:var(--body); }
.section-dark .faq-item p{ color:var(--cream); }
.faq-item summary{
  font-family:var(--display); font-size:16px; font-weight:600; letter-spacing:-0.005em;
  color:var(--ink); cursor:pointer; list-style:none; display:flex; align-items:center; justify-content:space-between; gap:16px;
}
.faq-item summary::-webkit-details-marker{ display:none; }
.faq-item summary::after{ content:'+'; font-family:var(--mono); font-size:20px; color:var(--signal-deep); flex-shrink:0; transition:transform .2s ease; }
.faq-item[open] summary::after{ content:'\2212'; }
.faq-item summary:focus-visible{ outline:2px solid var(--signal); outline-offset:4px; }
.faq-item p{ padding-top:2px; }

/* ---------- Engagement format list (icon-free, label/value rows) ---------- */
.format-list{ margin-top:8px; }
.format-row{ display:flex; gap:20px; padding:16px 0; border-top:1px solid var(--line); align-items:flex-start; }
.format-row:last-child{ border-bottom:1px solid var(--line); }
.section-dark .format-row{ border-color:var(--line-dark-soft); }
.format-row .fr-mark{ color:var(--signal); font-family:var(--mono); flex-shrink:0; }
.format-row p{ margin:0; font-size:14.5px; color:var(--ink-soft); line-height:1.6; text-transform:none; font-family:var(--body); }
.section-dark .format-row p{ color:var(--cream); }