London-based commercial leader. Built sales functions from nothing, sold personally, and led international commercial teams across data, intelligence, technology and subscription businesses.
The Commercial Engine was founded by Will Judd, a B2B commercial leader with experience building and leading international sales functions across data, software, subscriptions and intelligence. The Commercial Engine brings that experience into earlier-stage businesses — providing senior commercial ownership before a permanent sales leadership hire makes sense.
Will started his career in the British Army, serving for eight years and completing two operational tours of Afghanistan.
He moved into commercial leadership as the founding salesperson at an early-stage data and intelligence business, building revenue and the commercial motion from the ground up. The business generated approximately £2m in sales in its first 18 months, before being acquired by a larger data and intelligence group — where he moved into senior global sales leadership.
Most recently he was a Global Sales Director at a major B2B information business, responsible for a £16m+ commercial portfolio across EMEA, the Americas and APAC, selling data, intelligence and subscription products to major global organisations.
The Commercial Engine is built on that operating experience — not a theoretical framework, but the way Will has actually built and led commercial organisations.
Building sales functions
New-business development
Enterprise sales
International leadership
Pipeline generation
Forecasting
Sales methodology
Pricing and packaging
Account growth
Hiring
Coaching
Commercial transformation
Tell me where the business is today, where you want it to get to and what’s getting in the way.