The Commercial Maturity Index is a free, structured assessment of your commercial operation across eight connected pillars. In approximately 15–20 minutes, it identifies where capability appears strongest, where growth may be constrained and which areas deserve closer investigation.
Invest 15–20 minutes and receive a personalised commercial maturity report covering all eight pillars, normally delivered within two working days.
Nothing to prepare in advance. Where possible, complete it with visibility across strategy, sales, customers, operations and leadership — not just one part of the sales process.
40 straightforward capability questions across the eight commercial pillars, about 15–20 minutes in total. Answer based on how the business actually operates today, not how you’d like it to.
Your responses are scored and turned into a free, scored CMI report — normally delivered by email within two working days. No obligation to take it further.
An inconsistent pipeline may begin with unclear positioning. Weak conversion may be rooted in poor discovery or an undefined sales process. Unreliable forecasting may expose wider problems with qualification, CRM discipline or commercial leadership.
The CMI looks across the whole commercial system. It helps distinguish visible symptoms from the underlying capabilities most likely to be limiting predictable growth.
Not eight separate problems.
Eight connected parts of one commercial system.
Building the commercial foundations that guide sustainable growth.
Turning strategy into a repeatable customer acquisition model.
Creating a consistent, measurable and scalable sales process.
Winning, expanding and managing complex customer relationships.
Maximising customer lifetime value through retention, expansion and advocacy.
Building the systems, data and governance required to scale.
Creating the leadership, culture and accountability that drive sustained commercial performance.
Embedding the people, knowledge, technology and continuous improvement required to scale.
The CMI is designed for founder-led, scaling and investor-backed B2B businesses that need commercial performance to become more deliberate, structured and predictable.
After completing the assessment, you will receive a scored diagnostic report showing the maturity of your commercial operation across all eight pillars.
This is an illustrative sample only and does not represent any real company’s result.
Your report will include:
Answer 40 capability questions across the eight commercial pillars. It should take approximately 15–20 minutes.
Your responses are scored and converted into a clear commercial maturity profile. Your report will normally be delivered by email within two working days.
The report identifies where capability appears strongest, where growth may be constrained and which questions deserve closer investigation.
You can use the report internally, or discuss whether Commercial Foundation, Pipeline Launch or Fractional Head of Sales is the right starting point for the business.
THE REPORT IS FREE. THERE IS NO OBLIGATION TO PURCHASE ANY FURTHER SUPPORT.
The CMI creates evidence-led hypotheses and a structured starting point for a commercial conversation. It leads naturally towards one of three connected services, depending on where the gap is greatest.
Not sure which market to prioritise or how to position for it? Commercial Foundation.
Know the market but lack pipeline? Pipeline Launch.
Already have active opportunities but no commercial leader? Fractional Head of Sales.
You do not need to know the answer before starting. The CMI is designed to help you see the commercial system more clearly.